Strategic planning became important in the '70s because of the rapid changes in the world and marketplace. Those changes occurred at a snail's pace compared to what is happening now. Small businesses face a much wider range of external pressures and an ever-increasing intensity of competition. Changes in the global marketplace bring competition to small businesses from virtually anywhere, and technological advances lead to cross-industry competition.

Most Strategic Plans are inch-thick documents that take months to assemble, then sit "on the shelf" until the next year's planning session. No one uses them, because they take too much time to read. No one believes them, because they were created by planners, not the people who have to make their "dreams" come true.

Our eBook, Strategic Marketing Planning for the Small Business, is aimed at the small business leader who wants to create a real, working plan, one that is only 5 or 10 pages long, created by a team of action players, that can serve as a resource which can be used daily. The book takes you, step by step from the Industry Description to the Launching of Action Items, with attention to the Organizing of the Planning Effort. Here's the table of contents.

PREFACE INTRODUCTION Traditional Strategic Planning Strategic Teaming SITUATION ANALYSIS Industry Description Industry Evaluation and Maturity Embryonic Growth Mature Aging Strategic Unit Description Positioning Strategy Strategic Thrust Competitive Analysis Overal Competitive Strength Industry Leader Strong Solid Vulnerable Weak The Generic Strategies Selecting Appropriate Strategies Launching Action Items Risk Analysis Organizing the Planning Effort Making It All Happen

Like all our eBooks, Strategic Marketing Planning for the Small Business is a concise (40 pages) document, packed with useful information, and yours for only $ 15.99!